The transformative power of General AI (Gen AI), capable of performing any intellectual task a human can, is reshaping industries globally. A leading private equity firm specializing in software investments partnered with Agama to delve deeper into the current utilization and future potential of Gen AI across large enterprises in various industry verticals. This case study illuminates our collaborative approach to uncovering how companies are currently utilizing Gen AI, the pilot projects underway, and their future plans for the next 2 and 5 years.
Recognizing the importance of not missing any significant trends, we initiated the research process with a qualitative pre-survey of 50 IT buyers from mid-market and enterprise companies across all industries. Instead of multiple-choice questions, we solicited written responses to gather more nuanced insights. The feedback from this pre-survey was instrumental in crafting a comprehensive and targeted survey script. Throughout this process, we maintained a close cooperation with our client, iteratively refining the questionnaire to ensure all pertinent areas were covered.
Building on the insights from the pre-survey and in close collaboration with our client, we developed a structured survey targeting IT buyers from large enterprises across various industry verticals, with a focus on mid-market and enterprise companies. The survey was distributed to 300 IT organization experts, including CIOs, Chief Digital Officers, and their VPs or Directors.
Our client, a leading private equity firm, sought to understand the Gen AI impact on their software company portfolio. Consequently, the survey was meticulously designed to capture insights on current Gen AI applications, ongoing pilot projects, and future plans for the next 2 and 5 years.
The collaborative approach to the survey design ensured the gathered insights were both valuable and actionable. We identified trends, challenges, and opportunities in Gen AI adoption across different industries. These insights provided a comprehensive understanding of Gen AI’s impact on our client’s software company portfolio, aiding them in making informed investment decisions.
This case study underscores the significance of a collaborative and methodical approach to survey design and execution. Beginning with a qualitative pre-survey and maintaining close cooperation with our client throughout the process ensured the final survey was comprehensive and targeted. Surveying a representative sample of IT buyers from mid-market and enterprise companies across various industries enabled us to provide our client with crucial insights into Gen AI’s current and future potential. Agama is committed to delivering high-quality, actionable insights to our clients, aiding them in making informed decisions in a rapidly evolving technology landscape.
